Rec Xpress 24/7 Fitness

Key Results

Location Page Traffic
+ 0 %
Session Engagement Time
+ 0 %
Site Traffic From Socials
+ 0 %

Rec Xpress is a 24-hour gym with six locations throughout south-east Melbourne. They have built a strong reputation and are celebrated for their welcoming culture, accessibility and premium facilities.

The Challenge:

As Rec Xpress continued to grow and upgrade its facilities, the team realised their digital presence wasn’t keeping pace. Their website, brand assets, and online platforms no longer reflected the experience members enjoyed. They also wanted to boost local awareness across their six locations to attract new members from nearby suburbs.

Our Approach:

We worked closely with the Rec Xpress team to effectively target the business’s goals. Identifying four primary areas of development, we focused our attention towards: 

  • Refreshing branded content through photography and video assets
  • Aligning digital touchpoints to create a unified message (Google Business Profile, website, social media channels)
  • Ongoing management of social media platforms
  • Developing and executing an SEO strategy to improve local presence and increase website traffic

The Results:

Since partnering with Rec Xpress, we’ve delivered measurable growth across their digital channels:

  • Produced high-quality multimedia content showcasing their facilities and services
  • Organic sessions: +55% YoY
  • Organic sessions to gym location pages: +131% YoY
  • Engagement time per session: +105%
  • Website traffic from socials: +87% within the first month

 

Before:

After:

 

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